How we automated reporter outreach for a leading PR Agency
The Challenge
Ditto PR's team spent every Monday morning on the same tedious task: manually searching through dozens of reporters' recent articles, finding relevant stories, and crafting personalized pitches.
Time drain: 20+ hours per week across the team
Human cost: Junior specialists doing research instead of relationship-building
Business impact: Delayed outreach meant missed media opportunities
The Solution
We built an intelligent automation that runs every Sunday night while the team sleeps:
Monitors 50+ top reporters' latest articles automatically
Identifies stories matching client keywords and angles
Summarizes relevant articles with key talking points
Drafts personalized pitch emails for each opportunity
Delivers ready-to-review emails in Gmail every Monday morning
The Results
Before: Junior PR specialists spent Mondays researching
After: Team reviews and sends personalized pitches by 9 AM
Before: 20 hours of manual research weekly
After: 30 minutes of strategic review
Before: Generic, rushed pitches
After: Hyper-relevant outreach based on reporters' latest work
Tech Stack
Built with Make, Perplexity AI, and OpenAI APIs. Fully integrated with existing Google Workspace. Zero learning curve for the team.
